Audience - Primary and secondary

There are two types of audiences when considering the target audience for the type of film we wanted to create- primary and secondary. Our target primary audience is the age range between 15-23 both boys and girls. This is because our genre is 'teen drama' so we wanted our target audience to be able to relate to our characters and narrative. Our target audience would become aware of our film 'Untamed' through the different forms of advertisement such as: on Twitter, our website, billboards and bus advertisements. A possible secondary audience would be the parents of the teenagers that would be watching Untamed. This is because they may see the film on the television while their child is watching it and sit down with them. This film might appeal to the parents because they may be able to relate to the character, Carol and the disagreements she has with her daughter, Aubrey.