Title Font and Research

Throughout our film opening, we used the same font, Folio Std Bold.  The way in which we decided this would be the most suitable font was we listed the word 'Untamed' again and again all with different fonts and basically reduced this list on readability and how it this could relate well with diverse genres in the film.  The reason we wanted large bold text is to represent Aubrey's rebellion.

Before we picked 'Untamed' we had been contemplating other titles such as 'Wild', 'Free' and 'Loose'. We really wanted to convey to the audience that this story is about with how a teenager girl deserts her home and runs away and we wanted to associate this plot in the film with the title.  Another advantage of using shorter title than a longer e.g. 'The Perks of Being a Wallflower, is that it's snappy and easy to remember which could increase popularity.

We selected a white background for our titles because it stands out ahead of the dark background at night, also it can be associated with Aubrey's innocents as the colour white is usually connected to something angelic.

Here is the film poster for Mean Girls. They used a similar large, bold font - just like Untamed. We used this poster in the research period whilst choosing a font for our film opening title as it is also in the genre of a teen drama.
















This is he film poster for the film The Duff. This film belongs in the genre of teen drama and so does Untamed, hence why we used this film in t he research period. This film poster has the title written in a bold font, which shaped our reasoning for using the bold font for our title.